Letterboxd could soon have a new owner. The New York Times Company is reportedly in exclusive talks to acquire the popular film-focused social platform in a deal valued at approximately $330 million.
The discussions were first reported by The New York Times, citing people familiar with the negotiations. However, no agreement has been finalised, and the deal could still fall through.
A growing community of film fans
Founded in 2011 by Matthew Buchanan and Karl von Randow, Letterboxd has become a major online destination for people who love cinema. The platform allows users to review films, create watchlists, rate releases and share their viewing experiences.
Its popularity has grown significantly in recent years. Reports indicate that the service has reached around 30 million users, with a particularly strong following among younger film fans.
The possible acquisition would expand The New York Times Company’s portfolio beyond traditional journalism. The media group already owns brands and services such as The Athletic, Wirecutter and Wordle.
What could change for Letterboxd users?
The current discussions reportedly include the possibility of keeping Letterboxd as an independent platform. Its founders could also remain involved in the business.
The New York Times may look to integrate its advertising technology into Letterboxd’s existing systems. Still, there is no confirmed information about changes to subscriptions, features or the user experience.
For now, film fans will have to wait for an official announcement. If the acquisition goes ahead, it could mark one of the most significant changes in the platform’s history.